Let’s dive into a hot topic in the world of morning television. Is Megyn Kelly's place on the Today show in jeopardy? It’s a complex question, but if the numbers don’t start improving, Hoda Kotb and Kathie Lee Gifford might just have their eyes set on taking over her 9 a.m. slot. The clock is ticking, and the stakes are high.

Can Megyn Kelly Win Over Morning TV Audiences?

Megyn Kelly, known for her sharp-edged interviews and no-nonsense demeanor, openly admitted in her 2016 book, Settle for More, that her "threatening" personality has made it difficult to connect with other women. But stepping into the world of morning television, Megyn decided to soften her image without losing her core identity. Since launching Megyn Kelly Today in September, she's been on a mission to bridge that gap and connect with viewers. Yet, the challenge remains steep.

Read also:
Judith Barsi Movies The Forgotten Legacy Of A Rising Star

Megyn has been vocal about her belief that women don’t have to choose between being strong and being likable. “I insist the world come to understand that no woman must choose between being strong and being fun, being tough, and being liked,” she proclaimed. But despite her best efforts, it seems the audience just isn’t buying it. The ratings tell the story — viewers are tuning out, and the reasons could be tied to her fit within the morning TV landscape.

Why Hoda and Kathie Lee Might Be the Solution

Industry insiders suggest that Hoda Kotb, 53, and Kathie Lee Gifford, 64, are advocating for a shake-up in the morning lineup. Their bubbly, family-friendly approach during the 10 a.m. hour has been a hit, but they feel their show could perform even better if moved to the 9 a.m. slot. With the Today show generating a staggering $500 million in ad revenue annually, NBC is under pressure to ensure every hour of programming delivers. The idea of swapping time slots is gaining traction, and insiders say it’s not a matter of if, but when.

Hoda and Kathie Lee aren’t engaging in a power play; they genuinely believe their show belongs in the 9 a.m. slot. “Hoda and Kathie Lee told executives that their family-friendly show should be on at 9 a.m. because Megyn’s talk show is not a good fit,” a source explained. “It never really was.” Their ratings have suffered due to Megyn’s struggles, and they’ve expressed concerns about the disconnect between Megyn and her audience.

Megyn’s Challenges: Can She Adapt?

Megyn’s time at the helm hasn’t been without its share of missteps. From asking a fan of Will and Grace if watching the show made him gay to insulting celebrity guests like Jane Fonda, the gaffes have piled up. Friends, family, and fans have all told Hoda and Kathie Lee that viewers simply don’t relate to Megyn. Despite her journalistic prowess, the media coaching hasn’t seemed to make her relatable to the morning TV crowd.

Hoda’s influence at NBC has grown significantly since she stepped in for Matt Lauer in November 2017 after his sexual misconduct scandal. Her leadership drove ratings up, beating rival Good Morning America on ABC. “In many ways, Hoda stepped in and saved the day at Today, which is what NBC was expecting Megyn to do when they poached her from Fox,” an insider noted. With Megyn earning a reported $23 million annually — more than three times what Hoda makes — the pressure is mounting. The network gave Megyn a chance, but the reality is setting in: she might not be the right fit for daytime TV.