When it comes to the perks of being a royal, one of the coolest has to be the ability to shop like a queen—literally. Imagine strolling through stores without the chaos of pushy shoppers elbowing you out of the way, breezing past long fitting-room lines, and escaping chatty shopkeepers. That’s exactly what Princess Diana experienced whenever she decided to hit the shops. It’s no wonder this part of her life was such a refreshing escape from the pressures of the palace.
Stefan Kyriazis, who once managed the flagship store of the iconic fashion brand Joseph in London, shared a fascinating glimpse into what it was like to serve the beloved "People's Princess." The staff at Joseph knew in advance that Diana would be visiting, so they went all out to ensure her shopping experience was as peaceful and private as possible. To achieve this, the 14 employees were asked to wait in another room while she shopped. Only two people—the cashier and Kyriazis himself—were allowed to remain on the floor. Believe it or not, even massive department stores like Harvey Nichols would close their doors just for Diana, giving her the ultimate VIP treatment.

Princess Diana enjoying some retail therapy with her bodyguards back in 1982.
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Here’s the kicker: Diana and her team were so discreet that despite the store’s massive windows facing the street, no one—not even the paparazzi or curious passersby—caught wind of her visit, according to Kyriazis. This was, of course, before the era of smartphones, so the royal entourage didn’t have to worry about every Tom, Dick, and Harry snapping photos and posting them online within seconds. Back then, privacy was still a thing, and Diana made sure to take full advantage of it.
What really stood out about Diana during these outings wasn’t just her fashion sense but her genuine warmth and approachability. She wasn’t one of those royals who put on airs or treated shopkeepers like they were beneath her. Instead, Diana engaged in friendly conversations with her female companion, making the shopping trip feel more like a day out with a close friend. According to Kyriazis, she would ask for advice on certain items, seek recommendations, and even joke around. It’s moments like these that remind us why so many people adored her—not just as a princess but as a down-to-earth human being.
Now, here’s where things get interesting. At the time of this particular shopping trip, Princess Diana had already separated from Prince Charles, which added an extra layer of intrigue to the experience. As Kyriazis and his team prepared for her visit, they couldn’t help but wonder how she would handle the payment process. Would she expect the bill to be sent to one of the royal palaces, like St. James’s or Buckingham? Or would she do something unexpected? Well, prepare yourself because Diana delivered a moment that truly encapsulated her spirit. With a flourish, she pulled out her own credit card, declaring proudly that she was “independent” and would pay for her purchases herself. No discounts, no special favors—just straightforward, honest shopping. It’s this kind of independence and self-reliance that made Diana so relatable to so many people around the world.
There’s no denying that Princess Diana was an extraordinary individual, and stories like this only deepen our admiration for her. Whether it was raising her sons with grace and compassion or treating everyday people with kindness and respect, Diana consistently showed us what it means to lead with heart. So, while we may never have had the chance to shop alongside her, it’s comforting to know that she found joy in the simple pleasures of life—even if those pleasures came with a side of royal flair.
This story first appeared on our sister site, Woman’s World.
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