We've all heard of the "Kate Middleton effect," where whatever high-end style the Duchess of Cambridge rocks—whether for herself or her kids, Prince George and Princess Charlotte—sells out almost instantly after she's photographed in it. Remember the Reiss shift dress she wore to meet the Obamas? Or the affordable yet chic Topshop pieces she chose for her India and Bhutan tour? And let's not forget the iconic blue Issa wrap dress forever tied to her engagement photos with Prince William. That dress practically launched a thousand sales.

Now, Meghan Markle, soon-to-be royal in all but official title, seems to have caught the same fashion fever. Her style choices are turning heads and sparking sales in much the same way. It’s like she’s got a magic touch when it comes to fashion. The world watches, and then they shop.

Markle Makes a Statement at the Invictus Games

Over the weekend, at the opening ceremony of the 2017 Invictus Games, Meghan Markle made a stylish nod to her adopted city, Toronto. She was seated just a few rows away from her boyfriend, Prince Harry, and her outfit was a love letter to Canadian fashion. The world was watching, and she delivered in spades.

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Meghan opted for a coordinated look with two standout pieces from Canadian brands, both in rich shades of burgundy. She wore the “Beaune” midi dress by Aritzia, featuring a crossover “V” neckline and a pleated skirt, paired with the “Baya” leather jacket by Mackage, a classic biker style in a deeper maroon shade. To complete the look, she carried a velvet clutch in a complementary purple hue, creating a harmonious purple-on-purple effect that was both bold and elegant.

Meghan at the 2017 Invictus Games. (Photo Credit: Getty Images)

Affordable Luxury with a Twist

Priced at $185, the Aritzia dress provides an accessible option for those who want to channel Meghan's style without breaking the bank. Meghan often blends low-key and ethically sourced fashion brands with high-end labels for her public appearances, including British designers like Erdem and Antonio Berardi. While the maroon version of the Aritzia dress has already sold out, it’s still available in other colors, including black, cobalt blue, and a rosy pink. The Mackage jacket, priced at $690, is also sold out, but it's proof that Meghan’s influence extends beyond just the outfit itself—it’s about the story and the style.

This isn’t the first time Meghan has turned to Aritzia for a high-profile event. Earlier this summer, at the Audi Polo Challenge, she was photographed wearing a white blazer from the Canadian brand paired with a black dress from London’s Antonio Berardi. It’s clear that Meghan’s style is a mix of sophistication and approachability, making her a fashion icon for the modern age.

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This story was written by Katie Rosseinsky and originally appeared on our sister site, Grazia Daily.