Hey there, folks! If you're a fan of Target, get ready because some big changes are on the horizon. According to a recent report by The Wall Street Journal, the beloved retail giant is making some significant updates to its product lineup. It's time to wave goodbye to some old favorites and say hello to exciting new offerings.
Target has announced that it will be phasing out its Merona and Mossimo clothing lines from stores. If you've been shopping for kids' clothing at Target, you might also notice that the Cherokee and Circo brands will no longer be available. But don't worry—there's plenty of new stuff coming your way!
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This shift is part of Target's ongoing effort to revamp its stores nationwide. The company is not just stopping production of several clothing lines but is also planning to replace them with 12 brand-new fashion brands. So, whether you're shopping for clothes or home decor, there's something fresh on the horizon for everyone.
Target’s new A New Day clothing line.
Mark Tritton, Target’s executive vice president and chief merchandising officer, explained in a press release that while the company's current brands have been performing well, they recognized an opportunity to create something even more unique and exciting. "Our brands have been solid performers," he said. "Take Cherokee and Circo in our kids’ business, for example — they were performing strongly, even in a difficult market." But after listening to customer feedback and analyzing data, Target realized that there was a chance to create a more distinct shopping experience.
As Tritton put it, "We talked to our guests, looked at the data, and we realized that there was this huge opportunity to create a unique personality and own-able, differentiated point of view." This is exactly what Target is aiming for with their new product lines.
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Already, Target has replaced the Cherokee and Circo children’s lines with its new Cat & Jack and Art Class brands. However, there's no official word yet on when Merona and Mossimo—designed by none other than actress Lori Loughlin’s husband, Mossimo Giannulli—will be removed from stores. But rest assured, these changes are coming soon!
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Target’s new Project 62 decor line.
Tritton further explained the reasoning behind the changes: "Our new brands are all about the changing face of our guests—what they need, what they’re looking for from Target. When we took a close look at our existing assortment with this in mind, we saw a disconnect." It was clear that Target needed to refresh their offerings to stay relevant and keep customers coming back.
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“We knew we’d need to refresh our offerings—and define new ones—so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again,” Tritton added. So, what can you expect from the new lineup? Target is introducing several exciting new brands, including the women’s clothing line A New Day, the athleisure line JoyLab, the men’s clothing line Goodfellow & Co, and the home decor line Project 62. Trust me, we can't wait to see what they have in store!
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