When Meghan Markle started dating Prince Harry, she made a bold move by shutting down her lifestyle blog. Then, once they became engaged, she took it a step further—deleting all her social media accounts. This is because, as part of royal protocol, the official channels, like Kensington Palace's Instagram and the royal family’s main account, handle all public postings. That’s why you won’t see individual Instagram accounts for Prince Harry, Prince William, or Kate Middleton. But here’s the twist: Harry and William’s cousin, Princess Eugenie, does have an Instagram account—and she launched it just this spring. So, what gives? Why does Eugenie get to have all the fun?
Why Princess Eugenie Can Be on Instagram
The answer lies in her position within the royal family. Princess Eugenie of York is the younger daughter of Prince Andrew, the Duke of York, who happens to be one of Queen Elizabeth’s sons and Prince Charles’ younger brother. Her mother is Sarah, the Duchess of York. Eugenie is ninth in line to the throne, which means she’s pretty far down the list. Unlike other royals, Eugenie doesn’t hold a formal working role within the family. While she does occasionally accompany her dad on official engagements and supports charitable causes, her main gig is as an associate director at the prestigious London art gallery, Hauser & Wirth. That’s likely why People magazine speculated that she gets to manage her own Instagram account—it’s part of her personal life rather than her royal duties.
What About Princess Beatrice?
Now, here’s where things get interesting. You might be wondering why Eugenie’s older sister, Princess Beatrice, hasn’t joined Instagram too. It’s a great question, and honestly, no one really knows for sure. It could be that Beatrice has chosen to stay off social media, or maybe there’s some other reason we’re not privy to. Either way, Eugenie’s decision to go public with her life has been well-received by fans.
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Eugenie’s Instagram Journey
Since launching her account in March, Eugenie has been sharing a delightful mix of content with her followers. She’s posted pictures from her charitable appearances, candid shots of her fiancé, Jack Brooksbank, nostalgic throwbacks featuring her mom and sister, and even a cute photo of two Yorkshire Terriers she playfully dubbed “another set of York siblings.” And boy, has she been successful! As of this writing, Eugenie has already amassed over 175,000 followers. That’s a pretty impressive number, especially considering she’s relatively new to the platform.
Her mom, Sarah, Duchess of York, was thrilled when Eugenie joined Instagram and has since been gushing about how proud she is of both her daughters. We can only imagine the fun mother-daughter moments they’ll share online once Eugenie ties the knot with Jack this October.
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